DTC Creative Strategy & Video Producer

josecarlos.chavez92@gmail.com

Hey there, I'm Josecarlos! As a Creative Strategist at TubeScience, I lead talented teams of editors, content creators, directors, and graphic artists to craft engaging, data-driven video ads for brands across Fintech, Health & Fitness, and more. I love combining research, strategy, and creativity to develop compelling visuals and copy that resonate with audiences.

Previously, at Fine Brothers Entertainment, I produced content for one of YouTube’s most recognized channels. If you've watched YouTube over the past few years, you've probably seen something I've worked on!

I'm bilingual (English and Spanish), and before landing in digital marketing I planned to pursue law, working as a paralegal for a law firm. As a paralegal, I reviewed a wide variety of legal documents in connection with film, television, to confirm associated documentation met requirements for distribution. Contracts include chain of title agreements, talent agreements, music licenses, insurance policies and more.

Outside of work, I'm a pop culture enthusiast and reality-TV junkie—always ready to chat about Drag Race or Survivor—and love spending weekends at concerts.

Feel free to explore my portfolio and reach out—I'd love to connect!

Josecarlos Chavez

Digital Ads

Celebrity + Brand Partnerships

Entertainment

MY EXPERTISE

UGC Briefing

Optimizing user-generated content by expertly briefing and collaborating with talent, ensuring authenticity and genuine audience connection that reflects your brand’s unique voice.

Creative Strategy

Crafting tailored strategies to captivate your audience and achieve real results—turning insights into impactful stories your audience loves.

Copywriting

Create compelling, audience-driven copy designed to connect and convert. Using DTC best practices, I ensure each piece of content speaks directly to your customer's needs and desires.

Producer

Manage multiple weekly episodes through all phases, from pre-production to final delivery. Research, pitch, and script episodes, as well as direct shoots with diverse, multigenerational talent. Monitor audience engagement analytics in real-time and provide detailed wrap reports and expense tracking.